INTERVIEW WITH GIANLUCA FOA

GiANLUCA FOA, Chief Commercial Officer of SANTA MARIA NOVELLA, Florence, on Perfume in times of a Pandemic

One of the most highly regarded Perfume Houses in the world, Officina Profumo-Farmaceutica  di Santa Maria Novella, has been established since 1612. This iconic  perfume company's main Florence store has been closed  for the first time in 400 years. Mr Gianluca Foa,  talks about how the pandemic has affected the company, how they are continuing and now producing hand sanitiser gel freely for the front line workers of Italy and how the strength of spirit of Italy is continuing to beat the downward spiral of the corona virus epidemic.

Thanks to floortom productions for postproduction.